How to Evaluate Airbnb Management Fees
By The Strally Team · · 6 min read
The two common models
Most short-term rental management is priced as a percentage of revenue, a flat monthly fee, or occasionally a hybrid. Neither is better in general. The right choice depends on your property's revenue and how predictable it is.
Percentage of revenue
With a percentage model, the fee rises and falls with bookings. That aligns incentives and keeps costs low in slow months. The key question is: percentage of what? Gross booking revenue, revenue after platform fees, or revenue after cleaning fees can produce very different numbers.
- Ask for a written definition of the revenue base
- Ask whether cleaning fees collected from guests are included
- Ask how refunds and cancellations are treated
Flat monthly fee
A flat fee is predictable and can be much cheaper for higher-revenue properties, because the cost doesn't increase with your nightly rate. In slow months, though, a flat fee is a bigger share of revenue.
A simple way to compare
Estimate your annual net revenue, multiply by the percentage, and compare with 12 times the flat fee. For example, with a 10% plan and a $349 monthly plan, the two cost about the same when monthly net revenue is around $3,490. Above that, the flat fee costs less; below it, the percentage costs less. Use your own numbers and the provider's actual definitions.
Costs that are easy to miss
- Setup or onboarding fees
- Pricing software subscriptions
- Cleaning, laundry and supplies
- Maintenance markups
- Cancellation or early termination terms
Questions for any manager
Is the fee per property? What exactly is included? Who pays local providers? How do I leave? A good manager answers these in writing before you sign.
